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Question Thread for Tom Zeller Jr., editor of Green Inc.

#1
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No one can deny the power of the media to get the word out.  Green Inc. is a New York Times blog, dedicated to the green re-shaping of society.  It looks at everything from "renewable energy policy to carbon markets to dubious eco-advertising."

 

Tom Zeller, Jr. is the editor of Green Inc. and a writer for The New York Times covering alternative energy and green business (and before that, he worked as an editor-at-large for National Geographic magazine).

 

What questions do you have about current events?  What about the power of the media in the green revolution?  Ask Tom.  He's an expert.

 

Things to remember:

  • Make sure to submit only 1 question per post (but feel free to ask as many questions as you like)
  • Check back to vote on the questions you'd most like to have answered by Tom (use the "Rate Post" thumb up to vote)

 

We'll send the best questions over to Tom and post his answers ASAP.

 

Check out the Interview Guidelines for a bit more help if you need it. Good luck - may the best questions win!

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#2
Rating: 1

There are so many potential green news stories these days.  Does Green Inc. focus mainly on those related to business, and how do you choose which stories to write about?

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#3
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How do you feel about the roll of blogs in green news versus more "mainstream" forms of media like newspapers and TV?

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#4
Rating: 2

How do you think media coverage of the "green movement" has changed over time?  Do you think it has impacted public perception and attitudes?

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#5
Rating: 5

Hope I'm not too late but...

 

What role does the media have in stopping greenwashing?

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#6
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Who is the most inspiring, dedicated person you've come across in your interviews and research related to sustainability?

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#7
Rating: 1

Do you believe our society will be able to move to become a leader in green technology or will business and government drop the ball?

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#8
Rating: 0

What area of sustainable living do you think is misunderstood most by the general public?

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#9
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Thanks so much for all your great questions.  This thread is now closed.  Check back soon for all of Tom Zeller's answers.

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