This book is a MUST read for anyone and everyone!!!
It's called: "Stirring It Up: How to make money and save the world". It's written by Gary Hirshberg the Ce-Yo of Stonyfield Farm Yogurts (yes, that's a deliberate "typo". )
In this book he describes how he took a company and made it a multi-million dollar ($300million/yr) enterprise all while saving the planet at the same time. His mission was to be eco-friendly while proving that doing things green was not only economically feasible, but would in turn save companies money and make them profit all at the same time.
It even has coupons in the back of the book for organic products, not just by Stonyfield.
Editorial Reviews
From Publishers Weekly
When a CEO—or in this case a CE-Yo—writes a book about the philosophical and environmental underpinnings of the company he founded, it is natural to expect an ego-driven text. But Hirshberg, founder of Stonyfield Farm, the organic yogurt maker, dilutes the ego with eco. After all, this is a book that presents management lessons gleaned from life on a farm: in one such lesson, a herd of hungry pigs attacks a mound of damaged plastic yogurt cups, devours the contents and teaches Hirschberg nature's idea of recycling. While there is some cultured finger-pointing at big-name competitors and other corporations for organic abstinence and environmental insensitivity, Hirshberg focuses on how Stonyfield succeeds in pursuing sustainability and profitability—not to mention valuable shelf space alongside giants like Kraft and Yoplait. But in addition to describing how his company addresses such tasks as negating its own carbon footprint or establishing a handshake with the consumer in lieu of advertising, Hirshberg shares stories of similar successes at other companies, including Whole Foods, Timberland and, more recently, at Zipcar. Hirshberg has produced a manual of use for managers at any size company with an earnest interest in learning how to save the world while enriching employees and shareholders. (Jan.)
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Tom Vilsack, former governor of Iowa
"This is a must-read for every CEO of every company, big or small, who understands that a profitable company and a sustainable environment are mutually dependent."
Howard Dean, former governor of Vermont
"It turns out that Americans can change the world one person at a time by doing what we do best: consuming consciously. Stirring It Up is really about how you can force business to behave better, simply by buying with your values, not just your money. And it works!
Bill McKibben, author Deep Economy: The Wealth of Communities and The Durable Future
"Most `CEO books' have a single focus: how to make more money. By broadening his goals to include sustainability, Gary Hirshberg is able to make any would-be entrepreneur think more deeply about what success will look like. As the world begins the process of downsizing from corporate gigantism to local economies that reflect the environmental realities of our new century, this book offers some important insight into the next stages on that journey."
Robert Redford
Gary Hirshberg dared to dream new ways of doing business based on respect for customers, employees, and the earth. And, it worked. If you buy or sell anything, or simply want to feel hopeful about the future, this lively and legitimately optimistic book is worth every minute.
Ray C. Anderson, founder and chair of Interface, Inc.
Gary Hirshberg is the real deal. He not only talks sustainability, he does sustainability. Now, in Stirring It Up, he shares with great clarity both his wisdom and his penchant for action.
Eric Schlosser, author of Fast Food Nation
Gary Hirshberg is an environmental activist, a leader in the organic movement, a successful businessman--and an optimist. In this provocative book, Hirshberg argues that market forces can save the world, instead of destroying it. I hope he's right.
Laurie David, producer, author, global warming activist
Gary Hirshberg has seen the future and it is green! Read how he did it, and follow his every word!
Ben Cohen, cofounder of Ben & Jerrys, chairman of Business Leaders for Sensible Priorities
Gary Hirshberg has done a masterful job telling the stories of cutting-edge companies that have found a way to increase profits and environmental sustainability at the same time.
Book Description
Gary Hirshberg is the CE-Yo of Stonyfield Farm Yogurt. In Stirring It Up, Hirshberg describes how he built a successful $300 million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this, too. Making a business green actually saves companies money in the long run -- for instance, by measuring and reducing one's climate footprint, cutting down on trash and packaging, converting waste to energy, and building loyal and sustainable supplier relations, all while boosting consumer loyalty and thus reducing advertising costs.Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from the early days of his yogurt company: how a power outage left them milking cows by hand, and how a fire in a Dumpster revealed the need for better packaging. He also describes numerous hands-on grassroots marketing strategies, such as using the yogurt lids for messages about the environment and giving out samples to thank subway commuters for using public transit, and explains how these approaches make a much more powerful impact on consumers than traditional advertising.Included are many examples of other businesses that have saved money by reducing their environmental footprints -- companies such as Timberland, Patagonia, Whole Foods, Newman's Own, Clif Bar, and even Wal-Mart -- all of whom have found that being green can be both cost-effective and financially rewarding.An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, as well.
From the Inside Flap
Gary Hirshberg is the CE-Yo of Stonyfield Farm Yogurt. In Stirring It Up, Hirshberg describes how he built a successful $300 million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this, too. Making a business green actually saves companies money in the long run--for instance, by measuring and reducing one's climate footprint, cutting down on trash and packaging, converting waste to energy, and building loyal and sustainable supplier relations, all while boosting consumer loyalty and thus reducing advertising costs.
Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from the early days of his yogurt company: how a power outage left them milking cows by hand, and how a fire in a dumpster revealed the need for better packaging. He also describes numerous hands-on grassroots marketing strategies, such as using the yogurt lids for messages about the environment and giving out samples to thank subway commuters for using public transit, and explains how these approaches make a much more powerful impact on consumers than traditional advertising.
Included are many examples of other businesses that have saved money by reducing their environmental footprints--companies such as Timberland, Patagonia, Whole Foods, Newman's Own, Clif Bar, and even Wal-Mart--all of whom have found that being green can be both cost-effective and financially rewarding.
An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.
About the Author
Gary Hirshberg is the president and CE-Yo of Stonyfield Farm, the world's largest manufacturer of organic yogurt. The recipient of five honorary doctorates and numerous awards for his commitment to environmental causes, he lives with his wife and three teenage yogurt eaters in New Hampshire.
~ Susanna 
